Ebonyher explains…Impressions galore don’t forget the reach.

Let’s begin with understanding these two metrics when reporting on insights or analytics in the digital marketing landscape. The distinctive differences between impressions and reach…


_Impressions, Reach_ (2)Well, as far as creating impressions go in the metrics sphere, it is literally and figuratively ‘impressions’, you know like when one desires to create a “good impression” they follow purposeful steps, first, second, third et cetera, etcetera. In analytic reporting impressions are cumulative — the sum total of times your posts have entered people’s newsfeeds/timeline.Continue reading “Ebonyher explains…Impressions galore don’t forget the reach.”

Your Content marketing starter pack!

So, everyone is talking about content marketing whether it’s a marketing expert, CMO or PR guru they are advising content, content and more content. Great isn’t it? But in all this sea of content, how do you attract your audience into your marketing funnel? How can you create inspiring and gripping content to create conversions and reduce CPA utilizing miraculous strategies with gripping content.

Increasing your brands content marketing strategy and integrating this into your digital campaign, can do wonders for lead generation and springboard a consumer into the purchasing stage at a speedier pace, if the content is persuasive and personalized enough; during the consumer’s journey at information gathering stage. The content Marketing Institue states:

“Content marketing is and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Content marketing is the opportunity to make everything we do better.”

However, content marketing isn’t the winning lottery ticket for immediate success, in fact, there has been skepticism surrounding the value of content marketing and the approach. Many established marketers argue this. Mark Ritson from Marketing Week writes an article entitled;

“Is content marketing a load of bullocks?”

He speculates the new age content marketing approach and questions how this differs to traditional marketing communications.

Well, traditional marketers can be indifferent and pessimistic when a new savvy approach surfaces and Digital content is the is not different, it’s the new marketing approach many young marketers swear by it and should be a huge focus for developing marketing campaigns. With mobile an tablet devices being used now more than ever, this is the time to integrate your content marketing efforts on a big scale.

Content is the key driving force in the digital sphere, especially when creating impressions. Thinks about it, valuable content creates an impression leading to engagement followed by clicks and then if that content is worthy, it is shared resulting in a bigger reach this is called earned media.


Image from Salesforce


Look at your competitors content, create a report on findings and collate their content for inspiration.

Pre-planner checklist:

  • Create a content calendar, organize what you would like to post and when
  • A well-integrated marketing approach includes the view of the user, connected SEO strategy and everything else within the marketing mix
  • Know your customer base and be clear with the message

Here is the starter pack.

  1. Curate your content! Be selective and unique, organise in a timely fashion.
  2. Be innovative! This could be comical, informational, critical and outlandish but draw attention to your content. Make it interesting,
  3. Empower your audience; personally. This means no generic cliche’s, just genuine explicit content carefully and specifically targeted to the ideal customer profile.
  4. Make sure it is of high-quality. Whether this is imagery, language, credible sourcing etc.

And there you have it, follow this starter pack and keep up with the content marketing trends for 2018 and be on your way!


Email Marketing Tips 2018!

We have all been there. We log on to our inbox and there it is in plain sight. Unwanted emails and it’s not just spam, it has become increasingly annoying to the point in which the GDPR regulatory board has introduced a stricter compliance when it comes to opt-in marketing, this includes receiving emails which we quite frankly, didn’t ask for.

It seems brands have gone marketing mad and daily, we as consumers or B2B’s are bombarded with digital collateral and all other forms of literature which has just become too much to bear.

How to overcome this…

  1.  It’s all about personalization. Those who you remember by name and remember why they visited, their purpose for visiting and addressing their interests will make your email more digestible and less irrelevant.
  2. Keep email content short with expandable links allowing the reader to direct themselves to content they wish to see. 
  3. Create a thoughtful subject header that won’t divert your email to spam.
  4. Make sure their email address was gathered from a credible source and automate an email once they have signed up to receive your brand alerts via email.
  5. Allow readers to easily navigate to the unsubscribe tool. Give them the option for other less regular email content, or content delivered to them based on interest.

Monitor your progress using insights on a weekly or monthly basis. Try A/B testing emails to ensure no mistakes are made and to reduce unsubscribe rate. These slight tweaks can have impactful results in your email campaign.

Don’t forget automation is key but too much automation will lose trust and your brand will be viewed as a bot!